Last Updated: April 16, 2026
Roar Solutions Inc., doing business as URBO Reviews, an Ontario, Canada corporation ("URBO", "we", "us", or "our"), respects your privacy and is committed to protecting personal information.
This Privacy Policy explains how we collect, use, disclose, store, protect, and otherwise process personal information in connection with our public website, customer accounts, dashboard, widgets, integrations, support services, billing activities, and related operations (collectively, the "Service").
By accessing or using the Service, submitting information to us, creating an account, connecting a third-party account, or otherwise interacting with URBO, you acknowledge the practices described in this Privacy Policy.
This Privacy Policy applies to personal information we collect from or about website visitors, leads, customers, account holders, authorized users, agencies, resellers, prospective customers, support contacts, and other individuals who interact with us in connection with the Service.
This Privacy Policy does not apply to third-party websites, services, platforms, or applications that are not owned or controlled by us, even if they are linked to or connected with the Service. Your use of those third-party services is governed by their own privacy policies and terms.
We may collect personal information and related data in a variety of ways depending on how you use the Service.
Information you provide directly may include your name, email address, phone number, business name, billing information, account credentials, support messages, contact details, and any other information you choose to submit to us.
Account and profile information may include business profile details, website details, user settings, account preferences, plan selections, user roles, client account information, and related administrative information.
Billing and transaction information may include billing contact details, payment status, invoice details, subscription history, transaction identifiers, and other payment-related records. Payment card information is generally processed by our third-party payment processor and not stored in full by us.
Technical and usage information may include IP address, browser type, device type, operating system, referral pages, approximate location derived from IP, pages visited, actions taken within the Service, login history, session data, diagnostic data, and other log and usage information.
Support and communications data may include the contents of emails, contact form messages, support requests, chat messages, feedback, survey responses, and other communications you send to us.
Integration and connection data may include information received when you connect supported third-party services, such as business profile information, review-related information, synchronization status, source identifiers, and other connected account data made available through the integration.
Review-related content may include reviews, ratings, customer names or display names, profile images, timestamps, source information, manually imported review content, business responses, and other content you upload, sync, import, configure, or display using the Service.
Agency and team account information may include client business information, authorized user details, account relationships, permissions, user access history, and administrative actions taken within an agency or multi-user environment.
We collect information directly from you when you fill out a form, contact us, sign up for an account, subscribe to a plan, connect a third-party account, request support, import content, or otherwise interact with the Service.
We collect certain information automatically through cookies, server logs, analytics tools, and similar technologies when you visit our website or use the Service.
We may also receive information from third-party platforms, integrations, service providers, payment processors, analytics providers, or other sources when you authorize a connection, make a payment, interact with our marketing, or otherwise use related services.
We use personal information for business and operational purposes, including to provide, operate, maintain, support, improve, secure, and administer the Service.
We may use personal information to create and manage accounts, authenticate users, process payments, manage subscriptions, provide customer support, communicate with users, send service-related notices, troubleshoot issues, detect fraud or abuse, enforce our Terms of Service, and comply with legal obligations.
We may use connected data and review-related information to generate and display widgets, synchronize review content, process imports, apply account settings, and deliver the features requested by our customers.
We may use personal information to understand usage trends, improve performance, analyze how the Service is used, develop new features, and improve user experience.
Where permitted by applicable law, we may use personal information to send newsletters, product updates, service announcements, promotional communications, and other marketing messages. You can opt out of marketing messages at any time using the unsubscribe link in the message or by contacting us.
We may also use personal information to protect our rights, protect our customers and systems, investigate suspicious activity, respond to legal requests, and comply with legal, regulatory, tax, accounting, security, and compliance obligations.
Depending on where you are located and the nature of the processing, we may rely on one or more legal bases for processing personal information, including your consent, the need to perform a contract with you, compliance with legal obligations, our legitimate business interests, and other grounds permitted by applicable law.
For example, we may process information to provide the Service you request, manage billing and subscriptions, secure our systems, improve our platform, communicate with you about your account, and market our services where permitted by law.
If you connect a third-party account or review source to the Service, we may access and process the data that the connected source makes available to us based on the permissions granted by you or your organization.
If you manually upload, import, submit, or configure review-related content, you are responsible for ensuring you have all rights, permissions, and lawful authority required to use, import, display, and publish that content through the Service.
We do not independently verify that imported or connected review content is lawful, accurate, authentic, or properly authorized. Customers remain responsible for the content they choose to import, sync, configure, display, or otherwise use through the Service.
If the Service is used by an agency, brokerage, reseller, marketing firm, or similar organization on behalf of one or more clients, we may process personal information relating to both the service provider and the underlying client accounts.
Account owners, administrators, and authorized users may be able to access, manage, edit, or control certain data associated with their account, sub-accounts, users, and connected businesses, subject to the permissions and account structure in place.
If there is a dispute regarding account ownership, access rights, or authority to control a client account, we may require proof of authority and may suspend access, restrict changes, or take other reasonable steps while the matter is reviewed.
We may use cookies, pixels, tags, scripts, and similar technologies to operate the website, remember preferences, maintain sessions, analyze traffic, improve performance, and better understand how visitors and customers use the Service.
Some cookies are necessary for the website or Service to function properly, while others help us measure usage, improve functionality, and support marketing or analytics activities.
You may be able to control cookies through your browser settings or other tools. However, disabling certain cookies may affect website functionality or your ability to use some parts of the Service.
We may use analytics providers such as Google Analytics and similar tools to help us understand website traffic, product usage, user engagement, and general performance trends.
These tools may collect information such as IP address, browser details, device information, referral source, page views, session duration, and interactions with our website or Service.
We use this information to better understand usage patterns, maintain and improve the Service, and support our business operations.
We may use third-party payment processors, such as Stripe or similar providers, to process subscription payments and related billing transactions.
When you make a payment, billing and payment information may be collected and processed by the payment processor in accordance with its own privacy policy and security practices. We may receive limited billing-related information such as billing name, billing email, payment status, card type, expiration details, transaction identifiers, partial card details, or other information necessary to manage subscriptions, invoicing, and payment support.
We do not sell your personal information in the ordinary sense of selling customer lists for cash. However, we may disclose personal information to third parties as described in this Privacy Policy.
We may share personal information with service providers and vendors that help us operate our business and the Service, including hosting providers, payment processors, analytics providers, communications tools, customer support tools, security providers, and professional advisers.
We may share information with third-party integration partners when you choose to connect those services and authorize the relevant access.
We may disclose information if required to do so by law, regulation, court order, subpoena, lawful request from public authorities, or where we believe disclosure is necessary to protect rights, prevent fraud, investigate misconduct, address security concerns, or enforce our agreements.
We may also disclose information in connection with a merger, acquisition, financing, sale of assets, corporate reorganization, bankruptcy, or similar transaction, subject to appropriate confidentiality and legal protections where applicable.
URBO is based in Ontario, Canada, but we and our service providers may process, store, access, or transfer personal information in Canada, the United States, or other jurisdictions where we or our service providers operate.
As a result, your personal information may be subject to the laws of jurisdictions outside your home jurisdiction, including laws that may permit access by courts, regulators, law enforcement, or national security authorities.
Where required by applicable law, we take reasonable steps designed to ensure that personal information transferred across borders receives an appropriate level of protection through contractual, organizational, or other suitable safeguards.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, maintain accounts, complete transactions, meet legal and regulatory requirements, resolve disputes, enforce agreements, protect our systems, and maintain appropriate business and security records.
Different categories of information may be retained for different periods depending on the nature of the data, the purpose for which it was collected, account status, legal obligations, accounting requirements, backup cycles, security needs, and other operational considerations.
When personal information is no longer reasonably required, we will delete it, anonymize it, or securely store it until deletion is feasible in accordance with our retention practices and legal obligations.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, misuse, loss, destruction, or alteration.
These safeguards may include measures such as access controls, account authentication, role-based permissions, vendor oversight, logging, system monitoring, and other security practices appropriate to the nature of the information and the Service.
However, no method of transmission over the Internet and no method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.
If we become aware of a breach of security safeguards involving personal information under our control, we will investigate the matter and take steps we consider appropriate in the circumstances.
Where required by applicable law, we may notify affected individuals, regulators, or other parties, and we may maintain records of security incidents and privacy breaches as required by law.
Depending on your location and applicable law, you may have the right to request access to personal information we hold about you, request correction of inaccurate information, request deletion of certain information, object to or restrict certain processing, withdraw consent where processing is based on consent, or request information about how your personal information is used or disclosed.
You may also have the right to opt out of marketing communications at any time. Please note that even if you opt out of marketing messages, we may still send you service-related or account-related communications where permitted or required.
We may need to verify your identity before responding to a privacy request. In some situations, we may be unable to fulfill a request in full where an exception or legal basis applies, including where information is needed for legal, security, fraud prevention, tax, accounting, or contractual purposes.
If you are located in Canada, you may request access to and correction of personal information we hold about you, subject to applicable legal limitations and exceptions.
If you have concerns about how we handle your personal information, we encourage you to contact us first so we can try to resolve your concern. You may also have the right to make a complaint to the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.
If you are located in the European Economic Area, the United Kingdom, or another region that grants additional privacy rights, you may have certain rights under applicable law, including rights of access, correction, deletion, restriction, objection, portability, and the right to lodge a complaint with a supervisory authority.
Where required by applicable law, we will honor those rights subject to lawful limitations and verification requirements.
Where permitted by applicable law, we may send newsletters, product updates, event invitations, educational materials, promotional emails, and other marketing communications about URBO and related services.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us. Unsubscribing from marketing communications will not prevent us from sending you important account, billing, legal, technical, or service-related notices.
The Service is intended for business and professional use and is not directed to children.
We do not knowingly collect personal information directly from children under the age of majority in their jurisdiction for the purpose of offering them the Service. If you believe a child has provided personal information to us inappropriately, please contact us so we can review and address the matter.
Our website or Service may contain links to third-party websites, tools, services, or integrations that are not controlled by us. We are not responsible for the privacy practices, content, or security of those third parties.
We encourage you to review the privacy policies of any third-party sites or services you access.
We may update this Privacy Policy from time to time to reflect changes to the Service, our practices, legal requirements, or other operational needs.
When we make changes, we will update the "Last Updated" date at the top of this page. If we make a material change, we may also provide additional notice through the website, the Service, email, or another reasonable method where appropriate.
Your continued use of the Service after any updated Privacy Policy becomes effective constitutes your acknowledgment of the updated Privacy Policy.
If you have questions about this Privacy Policy, would like to exercise a privacy right, or wish to make a privacy-related complaint or request, please contact us at:
Roar Solutions Inc.
d/b/a URBO Reviews
Email: support@urbo.me
Support Email: support@urbo.me
Website: https://www.urbo.me
Phone: 1-866-820-0831
If you do not currently use a dedicated privacy email address, you can replace the privacy email above with your preferred monitored email address, but I strongly suggest creating a dedicated privacy contact address.