Last Updated: April 16, 2026
These Terms of Service, together with any order form, pricing page, plan details, posted policies, and any documents expressly incorporated by reference, including our Privacy Policy, form a legal agreement between you and Roar Solutions Inc., an Ontario, Canada corporation doing business as URBO Reviews ("URBO", "we", "us", or "our").
These Terms govern your access to and use of the URBO website, platform, dashboard, widgets, code snippets, integrations, software, and related services (collectively, the "Service").
By accessing or using the Service, creating an account, clicking to accept these Terms, connecting a third-party account, placing a widget on a website, or otherwise using the Service, you agree to be bound by these Terms. If you do not agree, do not access or use the Service.
"Account" means the account registered to access and use the Service.
"Authorized User" means an individual you authorize to access your Account or use the Service on your behalf.
"Customer", "you", and "your" mean the person or entity that accepts these Terms, and if applicable, the company, business, agency, brokerage, or organization on whose behalf that person is acting.
"Customer Content" means any data, content, reviews, ratings, text, images, files, profile information, business information, branding, website content, imported materials, or other materials submitted to, uploaded to, connected to, synced with, displayed through, or otherwise made available through the Service by or for you.
"Third-Party Platform" means any third-party service, website, API, application, marketplace, hosting environment, platform, or account that connects to or interacts with the Service, including review platforms, business profile platforms, website platforms, payment processors, analytics providers, and communication tools.
"Widget" means any embeddable review widget, badge, block, slider, grid, snippet, display element, or related code generated by the Service.
The Service is intended for business and professional use. You represent and warrant that:
a. you are at least the age of majority in your jurisdiction,
b. you have the legal power and authority to enter into these Terms,
c. if you are acting on behalf of a company, business, agency, client, or other entity, you have authority to bind that entity to these Terms, and
d. you will use the Service only for lawful business or professional purposes.
If you do not have such authority, you must not use the Service on behalf of that entity.
You must provide accurate, current, and complete information when creating an Account and keep that information updated.
You are responsible for:
a. all activity that occurs under your Account,
b. maintaining the confidentiality of your login credentials,
c. ensuring each Authorized User uses the Service in compliance with these Terms, and
d. promptly notifying us of any suspected unauthorized access, security incident, or misuse involving your Account.
We may treat any action taken through your Account as authorized by you unless and until you notify us otherwise.
You may not share login credentials except as expressly permitted within your plan. We may limit, suspend, or terminate accounts or users that exceed plan limits or misuse shared credentials.
If you are an agency, brokerage, marketing firm, reseller, or other service provider using the Service for one or more clients:
a. you represent and warrant that you have all rights, permissions, and authority necessary to act on behalf of each client whose account, content, reviews, business profile, or website you connect to the Service,
b. you remain responsible for all actions taken through your master account and any client sub-accounts or related users you manage,
c. you are responsible for obtaining all client approvals and consents required for account setup, integration, content use, widget deployment, billing, and plan management,
d. unless otherwise agreed by us in writing, the contracting party that opens or pays for the Account remains responsible for all fees and obligations under these Terms, and
e. if a dispute arises between an agency and a client over account ownership, access, billing responsibility, or control, we may suspend access, freeze changes, request proof of authority, or transfer or deny access in our reasonable discretion.
We are not required to adjudicate disputes between agencies and their clients.
Subject to your compliance with these Terms and payment of all applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right during the applicable subscription term to access and use the Service for your internal business purposes.
You may use Widgets generated by the Service on websites or digital properties you own, control, manage, or are authorized to manage, subject to your plan limits and these Terms.
Except as expressly permitted by us in writing, you may not:
a. copy, sell, resell, lease, sublicense, distribute, or commercially exploit the Service,
b. reverse engineer, decompile, disassemble, or attempt to discover source code, trade secrets, or underlying structure of the Service,
c. modify, remove, or obscure proprietary notices,
d. access the Service to build a competing product or service,
e. use bots, scrapers, or automated means to access the Service in an abusive or unauthorized way,
f. interfere with or disrupt the integrity, security, performance, or operation of the Service, or
g. use the Service in violation of applicable laws, regulations, third-party rights, or Third-Party Platform rules.
You retain ownership of your Customer Content, subject to the rights granted in these Terms.
You grant us and our service providers a worldwide, non-exclusive, royalty-free license during the term of your subscription and any reasonable post-termination retention period to host, store, copy, transmit, reproduce, format, display, process, adapt, synchronize, cache, index, and otherwise use Customer Content as reasonably necessary to:
a. provide, maintain, operate, support, improve, secure, and administer the Service,
b. connect to Third-Party Platforms you authorize,
c. generate and display Widgets and related outputs,
d. prevent fraud, abuse, or security issues,
e. comply with law or lawful requests, and
f. enforce these Terms.
You are solely responsible for all Customer Content and all review content you upload, import, sync, display, filter, moderate, or make available through the Service.
You represent and warrant that:
a. you own or control all rights necessary to use the Customer Content with the Service,
b. your use of the Service and Customer Content will not violate any law, regulation, contract, privacy right, publicity right, intellectual property right, platform rule, or other third-party right,
c. any review content you upload, import, sync, display, request, or publish through the Service is truthful to the best of your knowledge and not fake, misleading, defamatory, fraudulent, impersonating, or unlawfully incentivized,
d. you have all permissions required to connect and access any Third-Party Platform accounts or business profiles you link to the Service, and
e. if you curate, select, hide, highlight, or arrange reviews or ratings, you are responsible for ensuring such use complies with applicable advertising, consumer protection, endorsement, disclosure, and review-related laws and guidelines.
We do not verify the legality, accuracy, authenticity, ownership, or completeness of Customer Content, and we are not responsible for Customer Content.
You may not use the Service to:
a. create, request, submit, import, display, or distribute fake, deceptive, manipulated, or unlawfully incentivized reviews,
b. impersonate any person or entity or misrepresent affiliation, authorization, or origin of content,
c. publish or display unlawful, defamatory, infringing, harassing, abusive, obscene, or fraudulent content,
d. violate any Third-Party Platform rules, developer terms, API terms, or account restrictions,
e. engage in spam, phishing, fraud, unauthorized advertising, address harvesting, or abusive automated activity,
f. upload malicious code, malware, harmful scripts, or material intended to damage systems or compromise security,
g. interfere with another user's access to the Service,
h. attempt to bypass plan limits, billing controls, security protections, or usage restrictions, or
i. use the Service in any way that could reasonably expose us, our customers, or third parties to legal, regulatory, reputational, or technical harm.
We may investigate suspected violations and may remove content, disable Widgets, suspend integrations, or suspend or terminate access without notice where we reasonably believe this Section has been violated.
The Service may connect with or depend on Third-Party Platforms. Your use of any Third-Party Platform is subject to that third party's terms, policies, permissions, pricing, technical limitations, and availability.
You acknowledge and agree that:
a. Third-Party Platforms may change, suspend, revoke, limit, or discontinue access, APIs, permissions, features, or data at any time,
b. we do not control Third-Party Platforms and are not responsible for their acts, omissions, outages, policies, data quality, security, availability, or decisions,
c. the Service may be affected by Third-Party Platform limits, delays, downtime, missing data, formatting differences, account restrictions, or policy changes,
d. we do not guarantee that any integration, sync, data feed, or platform connection will remain available, uninterrupted, error-free, or supported indefinitely, and
e. if a Third-Party Platform denies, restricts, or removes access, we may suspend or limit related Service functionality without liability to you.
You are responsible for maintaining all necessary third-party accounts, rights, permissions, and consents needed for any integration you choose to use.
The Service may generate Widgets and code snippets for use on websites and digital properties. You are responsible for implementing code correctly and for maintaining a compatible website environment.
While we aim to provide broad compatibility, we do not guarantee that Widgets will function perfectly on every site, theme, builder, framework, script environment, content security policy, or third-party hosting setup.
You acknowledge that website performance, speed, rendering, compatibility, appearance, data freshness, and display behavior may be affected by factors outside our control, including hosting, third-party scripts, browser behavior, caching, security settings, platform conflicts, code changes, content formatting, network conditions, and Third-Party Platform limitations.
Except as expressly stated by us in writing, we do not guarantee any specific level of:
a. uptime or uninterrupted access,
b. data freshness or sync timing,
c. compatibility with every platform or website,
d. search rankings, traffic, leads, calls, conversions, or sales,
e. review volume, review quality, or review collection rates, or
f. business outcomes of any kind.
Some parts of the Service are provided on a paid subscription basis. Subscription fees are billed in advance on a recurring basis according to the billing interval for your selected plan.
Unless otherwise expressly stated by us in writing:
a. all fees are stated and payable in U.S. dollars,
b. fees exclude applicable taxes, duties, levies, and similar charges,
c. you are responsible for all applicable sales, use, value-added, goods and services, harmonized sales, withholding, and other taxes, except taxes based on our net income,
d. your subscription automatically renews for successive billing periods unless cancelled before renewal in accordance with these Terms, and
e. plan limits, features, users, business units, integrations, views, domains, support levels, and other entitlements may vary by plan.
You authorize us and our payment processor to charge your payment method for all fees, renewals, upgrades, applicable taxes, and other amounts due under your Account.
You must keep your billing and payment information accurate and current at all times.
If a charge is declined, reversed, returned, disputed, or otherwise not successfully collected, we may:
a. retry the charge,
b. issue an invoice and require payment by another method,
c. suspend or limit access to the Service,
d. disable some or all Widgets or related functionality,
e. downgrade the Account,
f. terminate the Account for non-payment, and
g. recover reasonable costs of collection, chargeback fees, and expenses incurred due to non-payment, to the extent permitted by law.
You agree not to initiate unwarranted chargebacks or payment disputes. If you believe a charge was made in error, you agree to contact us first in good faith so we can investigate and attempt to resolve the issue.
You may upgrade or downgrade your plan where those options are made available by us.
If you upgrade, the change may take effect immediately and we may charge a prorated amount for the remainder of the current billing cycle.
If you downgrade, the downgrade may require you to first reduce users, accounts, business units, features, or usage to the limits of the lower plan. Unless otherwise stated at the time of downgrade, any applicable prorated credit will be applied to a future billing cycle and will not be paid out in cash.
We may change plan features, limits, pricing, packaging, or naming from time to time. Material pricing changes for an existing paid plan will take effect no earlier than the next renewal period after reasonable prior notice, unless a shorter notice period is required due to tax, legal, regulatory, or third-party cost changes outside our reasonable control.
We may offer free trials, credits, promotional pricing, pilot programs, or beta or early access features in our sole discretion.
Unless we expressly state otherwise in writing:
a. free trials and promotions are limited-time offers,
b. we may modify or end promotional offers at any time for future participants,
c. beta or early access features are provided "as is", may contain bugs, may be incomplete, and may be changed or discontinued at any time,
d. beta or early access features may not be supported, and
e. we may suspend or terminate access to any trial, promotion, or beta feature if we suspect abuse, fraud, unauthorized use, or excessive risk.
You may cancel your subscription renewal through your account settings, by contacting our support team, or by any other cancellation method we make available.
Cancellation stops future renewals only. Unless required by law or expressly stated by us in writing, cancellation does not entitle you to a refund for the current billing period, and your paid subscription remains active until the end of the then-current billing period.
For clarity, merely uninstalling a Widget, disconnecting an integration, failing to log in, or discontinuing use of the Service does not by itself cancel your subscription.
Except where required by applicable law, fees paid are non-refundable.
Any exception, courtesy credit, promotional refund, or billing adjustment we provide in one case does not obligate us to provide the same or similar refund, credit, or adjustment in the future.
We may suspend, restrict, disable, or terminate your access to all or any part of the Service, with or without notice, if:
a. you breach these Terms,
b. you fail to pay fees when due,
c. we reasonably suspect fraud, abuse, fake review activity, unlawful conduct, security issues, or misuse of the Service,
d. your use creates legal, regulatory, technical, reputational, or operational risk,
e. a Third-Party Platform revokes or restricts access needed to provide the Service,
f. we are required to do so by law, court order, payment processor, or a governmental or regulatory authority, or
g. we discontinue the Service or a material part of it.
Where commercially reasonable and legally permitted, we may try to provide notice and an opportunity to cure, but we are not obligated to do so in cases involving non-payment, security, fraud, abuse, fake reviews, unlawful conduct, or urgent risk.
Upon suspension or termination:
a. your right to access and use the Service ends to the extent specified by us,
b. some or all Widgets may stop rendering or may be disabled,
c. integrations may be disconnected,
d. we may delete, archive, or restrict access to Account data and Customer Content in accordance with our retention practices, internal backup procedures, and legal obligations, and
e. any fees owed to us become immediately due and payable.
We may retain certain data for a reasonable period for backup, security, fraud prevention, dispute resolution, compliance, and enforcement purposes. We are not obligated to maintain or provide copies of Customer Content after termination, and you are responsible for exporting or backing up any data you may need before cancellation or termination.
Sections of these Terms that by their nature should survive will survive, including sections relating to payment obligations, intellectual property, disclaimers, limitations of liability, indemnity, dispute resolution, and any accrued rights or remedies.
The Service, including all software, code, technology, dashboards, interfaces, templates, Widget structures, designs, branding, text, graphics, logos, documentation, and all related intellectual property rights, are and remain owned by us or our licensors.
These Terms do not transfer any ownership rights to you except the limited rights expressly granted in these Terms.
If you provide suggestions, ideas, enhancement requests, recommendations, or feedback regarding the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use, modify, implement, and exploit that feedback without restriction or obligation to you.
Our collection, use, disclosure, and handling of personal information is described in our Privacy Policy, which is incorporated into these Terms by reference.
You are responsible for ensuring that your use of the Service, including any personal information, review content, customer data, and Third-Party Platform data you provide or connect, complies with all privacy, data protection, consent, and disclosure requirements applicable to your business and use case.
Where we process personal information on your behalf as part of providing the Service, you instruct us to do so in accordance with these Terms, our Privacy Policy, your configuration of the Service, and your lawful instructions relating to the Service.
During your use of the Service, either party may receive non-public information relating to the other party's business, technology, pricing, operations, security, or product plans that is designated as confidential or that reasonably should be understood to be confidential ("Confidential Information").
The receiving party will use the other party's Confidential Information only as necessary to perform or exercise rights under these Terms and will not disclose it to third parties except to employees, contractors, professional advisers, or service providers who need to know it and are bound by confidentiality obligations.
Confidential Information does not include information that:
a. is or becomes public through no breach of these Terms,
b. was already lawfully known to the receiving party without restriction,
c. is lawfully obtained from a third party without restriction, or
d. is independently developed without use of the other party's Confidential Information.
A party may disclose Confidential Information if required by law, provided it gives notice where legally permitted.
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, REPRESENTATIONS, CONDITIONS, AND GUARANTEES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, ACCURACY, COMPATIBILITY, SECURITY, OR RESULTS.
WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT:
a. the Service will be uninterrupted, error-free, secure, or available at any particular time,
b. defects will be corrected,
c. data, syncs, or integrations will be accurate, complete, timely, or continuously available,
d. the Service will work with every website, browser, framework, device, theme, or third-party environment,
e. the Service is free of viruses or harmful components, or
f. the Service will produce any specific commercial result or meet your particular requirements.
Some jurisdictions do not allow certain disclaimers, so some of the above may not apply to you to the extent prohibited by law.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
a. WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, DATA, GOODWILL, CUSTOMERS, OPPORTUNITY, OR EXPECTED SAVINGS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES,
b. WE WILL NOT BE LIABLE FOR ANY DAMAGES ARISING OUT OF OR RELATED TO THIRD-PARTY PLATFORMS, THIRD-PARTY CONTENT, CUSTOMER CONTENT, UNAUTHORIZED ACCESS, WEBSITE CONFLICTS, DOWNSTREAM CLAIMS BY YOUR CLIENTS OR CUSTOMERS, OR YOUR FAILURE TO BACK UP OR EXPORT DATA, and
c. OUR AGGREGATE TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE TOTAL AMOUNTS PAID BY YOU TO US FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS (US $100), WHICHEVER IS GREATER.
The limitations in this Section apply regardless of the legal theory, whether in contract, tort, negligence, strict liability, statute, restitution, or otherwise, and even if any limited remedy fails of its essential purpose.
Nothing in these Terms excludes liability that cannot be excluded under applicable law.
You will defend, indemnify, and hold harmless us and our affiliates, officers, directors, employees, contractors, licensors, suppliers, service providers, and agents from and against any third-party claims, demands, actions, proceedings, investigations, damages, losses, liabilities, judgments, settlements, penalties, fines, costs, and expenses, including reasonable legal fees, arising out of or related to:
a. your use of the Service,
b. your Customer Content,
c. your violation of these Terms,
d. your violation of applicable law or third-party rights,
e. your use of any Third-Party Platform with the Service,
f. any allegation that your reviews, uploaded content, imported content, website content, business information, or client instructions are false, misleading, infringing, unlawful, defamatory, deceptive, or unauthorized, or
g. any dispute between you and your clients, customers, users, contractors, or Authorized Users.
We reserve the right to control the defense and settlement of any indemnified matter, and you will cooperate with us in that defense.
You must comply with all laws, regulations, industry rules, and platform requirements applicable to your use of the Service, including those relating to advertising, endorsements, reviews, consumer protection, privacy, anti-spam, sanctions, anti-bribery, export controls, and intellectual property.
You may not use the Service in connection with sanctioned parties, prohibited end uses, fraudulent activity, or unlawful transactions.
We may refuse service, suspend accounts, or block transactions where we reasonably believe doing so is necessary to comply with law, payment processor requirements, or risk management obligations.
We will not be liable for any delay, interruption, failure, or inability to perform caused by events beyond our reasonable control, including internet failures, hosting outages, labor disputes, war, terrorism, civil unrest, natural disasters, epidemics, pandemics, governmental action, third-party platform outages, utility failures, supply chain issues, cyberattacks, or denial of service attacks.
We may modify, suspend, replace, or discontinue all or any part of the Service at any time.
We may update these Terms from time to time. If we make a material change, we will post the updated Terms and may provide additional notice by email, dashboard notice, or other reasonable means. Unless otherwise stated, the updated Terms become effective when posted.
Your continued use of the Service after the effective date of updated Terms constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and cancel your subscription.
These Terms and any dispute, claim, or controversy arising out of or relating to the Service or these Terms will be governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.
Before starting formal legal proceedings, each party agrees to first provide written notice of the dispute and allow at least thirty (30) days for good-faith efforts to resolve it informally.
Subject to the foregoing informal resolution requirement, the courts located in Toronto, Ontario, Canada will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, and each party irrevocably submits to the jurisdiction of those courts.
Nothing in this Section limits either party's right to seek urgent injunctive or equitable relief in any court of competent jurisdiction to protect confidential information, intellectual property, security, or other urgent rights.
Entire Agreement. These Terms, together with any documents expressly incorporated by reference and any written order form or plan details issued by us, form the entire agreement between you and us regarding the Service and supersede prior or contemporaneous discussions, understandings, or agreements on that subject.
Severability. If any provision of these Terms is held invalid, illegal, or unenforceable, the remaining provisions will remain in full force and effect.
No Waiver. A failure or delay by us in exercising any right or remedy does not waive that right or remedy.
Assignment. You may not assign, transfer, delegate, or sublicense these Terms or any rights or obligations under them without our prior written consent. We may assign these Terms or any rights or obligations under them in connection with a corporate reorganization, merger, acquisition, asset sale, financing, or by operation of law.
Relationship. These Terms do not create any partnership, franchise, joint venture, fiduciary, employment, or agency relationship between you and us, except that an agency or similar service provider may act on behalf of a client where properly authorized by that client.
Electronic Communications. You consent to receive notices and communications from us electronically, including by email, through your Account, or by posting on the Service. You agree that such electronic communications satisfy any legal requirement that communications be in writing.
If you have questions about these Terms, or need to provide legal notice to us, please contact:
Roar Solutions Inc.
d/b/a URBO Reviews
Email: support@urbo.me
Website: https://www.urbo.me
Phone: 1-866-820-0831
If you are sending a formal legal notice, we may request that you also send it to a physical or mailing address we designate for legal correspondence.