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Based on 400+ reviews

Turn your reviews into real business

URBO connects to your Google Business Profile and displays review widgets that build trust, social proof and more calls.

  • Connect your Google profile in a couple of clicks
  • Drop in widgets on any website without code conflicts
  • Showcase your best reviews and boost inbound calls
Sarah L.
Mortgage Broker, Ontario

“URBO was live on our site in under 10 minutes and our review widgets look amazing. It instantly builds trust with new visitors as that's what potential clients want to see before they buy.”

James P.
Small Business Owner

“We already had lots of Google reviews, URBO finally helped us show them off in a very professional way on our website and we saw an increase in calls within the first month. For such a low cost, it's a no-brainer.”

Linda R.
Real Estate Team Lead

“The widgets drop into our existing site layout perfectly with no issues or glitches. No design clashes, just clean review blocks that match our brand. Best of all it's always being updated behind the scenes when I get new reviews.”

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Frequently asked questions

Here are some of the most common questions and answers for you before you get started.

Still Have A Question?
  • What's the cost of the review widgets?

    There is no set-up fee and plans currently start at $11/month USD, billed monthly. Applicable taxes, if any, are extra. If you have a larger team or group, contact us about bulk or custom pricing.

  • What the heck is a review widget?

    A review widget is a small piece of code you place on your website to display real customer reviews in a clean, trustworthy format. When connected to a supported source like Google, it can help keep your review content current without you having to manually copy and paste updates.

  • Why use a review widget instead of manually adding testimonials?

    A review widget helps you show real customer reviews on your website without having to keep copying, pasting, and updating testimonials by hand. It can help keep your website content more current, build trust with visitors, and showcase Google reviews and other customer feedback in a more professional way.

  • Will this slow down my website?

    Our review widgets are built to load efficiently and are designed to fit smoothly into most modern websites. In many cases the impact is minimal, but website speed can still vary depending on your hosting, theme, scripts, platform, and how the code is implemented on your site.

  • How often do reviews update?

    We typically check for new reviews daily when your supported review source is connected and available. Timing can vary based on the source connection, platform availability, and account status.

  • Can I control how the widget looks on my site?

    Absolutely. We make it easy for you to adjust the look and feel of your review widgets from inside your account. You can work from professional preset options, and power users can fine-tune things like colours, layouts, font styles, and sizing to better match their website.

  • What makes URBO different from cheap plugins or broader review platforms?

    URBO is built to help you show real reviews on your website in a cleaner, more professional, and more conversion-focused way. Compared with many cheap plugins, URBO is designed for stronger design control, easier setup, and a smoother fit with your website. Compared with broader platforms, URBO stays focused on turning real customer reviews into a practical trust-building asset for your website.

  • How can I generate embed code for customer reviews from my Google Reviews?

    Simply sign up for URBO, connect your supported review source such as Google Business Profile, use our easy widget builder, then copy and paste the code snippet into your website where you want the reviews to appear.

  • Why would I need a review widget or badge on my website?

    A review widget or badge helps build trust with visitors the moment they land on your website. It gives people an easy way to see your rating and recent customer feedback right on your site, which can support credibility, engagement, and more inquiries.

  • Why would I need my reviews to automatically show up vs me manually adding them myself?

    Automatically showing reviews can save time and help keep your website display more current. When a supported source is connected and available, new reviews can flow into your widget without you having to manually update each one yourself.

  • How does an upgrade to a new package work?

    When you upgrade to a new package:

    • we bill a pro-rated amount for the remainder of your current billing cycle
    • if that billing is successful, your upgraded features are typically activated right away
    • on your next billing date, you are billed the full amount for the new package
  • How does a downgrade to a new package work?

    When you downgrade to a lower package:

    • if the lower plan has reduced limits, you will first need to remove any extra users, businesses, or features that exceed that package
    • if those required changes are not made, you may remain on your current package until the account fits the lower plan
    • once the downgrade is completed, any applicable pro-rated credit is generally applied to a future billing period rather than paid out in cash
  • What type of website can I add my review widgets to?

    You can add your review widgets to most websites where you are able to place a code snippet. In some cases, compatibility can depend on your website platform, theme, scripts, builder, caching, or security settings.

  • Is it easy to create a review widget for my website?

    Absolutely. Simply log in, connect your Google Business Profile or other supported review source, choose from our pre-set widget options, and we provide you with a simple code snippet you can paste into your website.

  • Do I have to sign a contract for the review widgets?

    No long-term contract is required. Plans are billed month to month, and you can cancel your renewal before the next billing date. Your paid access remains active through the end of your current billing period.

  • What payment methods do you accept?

    We currently accept major credit cards including Visa, Mastercard, and American Express.

  • What sources do you connect with to pull my reviews from?

    Right now we can automatically pull reviews from supported Google connections. You can also manually upload or import reviews you have the right to use. We expect to add more sources over time, and if there is one you want, let us know.

  • Can I import reviews that are not in Google?

    Yes. You can manually import reviews that are not in Google, provided you have the rights and permission to use and display them on your website.

  • If I cancel, what happens to my review widget on my website?

    If you cancel, your subscription stays active through the end of your current paid billing period. After that, if the account is no longer active, the widget code on your website will stop displaying reviews unless the subscription is reactivated.

  • Do you have marketing or digital agency reseller packages?

    We are working on agency-level packages so marketing firms and similar teams can manage multiple client accounts from one interface. If that is what you need, contact us and we can discuss timing and fit.